You are currently viewing Mailing lists, ad swaps, and solo advertisements—BEWARE!

Mailing lists, ad swaps, and solo advertisements—BEWARE!

Many people have discovered that if they have a sizable list to give, they may start a business selling advertisements in the form of mailings.

At first, look, paying an expert to send an email to their list for you seems like a terrific approach to increase traffic.

You may expand your mailing list while earning money from the sale of your goods.


Although quite likely, use caution. Warnings are as follows:

First Scam: Freebie Lists

You’ll likely notice clicks and signups, but many of these con artists compile enormous lists of people looking for free things (the lowest class of the marketing sector) and then resell these “Solo Ads” to unsuspecting consumers. They guarantee that your email will be opened numerous times, and often you can also gain some sign-ups. The issue is that a marketer’s buyer list is where the true value lies. Freebie hunters are simple to sign up for, but many of them will never make a purchase.

Scam #2: One Place for All Sign-Ups

When making purchases from abroad, use caution. You will receive signups for your offer, but they all appear to be coming from the same source! The people you just subscribed to are probably working in “overseas sweatshops” and only getting paid a few cents each time they sign up for a list or do anything similar.

Be aware of offshore list sharing or paid advertisements, and if you notice sign-ups originating from a single IP address or area, it’s likely a scam. Avoid doing business with these folks in the future.

This has grown to be a significant industry, and naive marketers—even household names—continually fall for this con. With this deception, con artists are getting more sophisticated as they employ software that changes their IP addresses or several proxies to hide their footprints.

If you choose to try this, be sure to research the people you are buying or trading lists with. Look for testimonials and reliable sites where other marketers have discussed the effectiveness of the list they used for their advertisement.

If they are selling advertisements, good marketers will make this information available.

Reputable ad swaps and purchases should be used, but you might consider removing the double opt-in.

I am aware that some people would argue that this poses a risk in terms of spam regulations, but the double opt-in will significantly lower the number of signups during the advertising campaign.

Make sure your mailing list offer is also a really GOOD one. It must be a reliable product or service with genuine value.

You should also keep an eye on your opt-outs. If you have a lot of signups and then a group of unsubscribers a few days or weeks later, either your offer is terrible or you have been taken advantage of once more.

Avoid being a victim in this game by ensuring you have the necessary information.

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