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Affiliate Marketing: Various Forms

There are several different categories for affiliate marketing. There are just two fundamental types. Pay/click and Pay/Performance are these.


PPC is another name for it. It is thought to be the most straightforward and well-liked affiliate marketing strategy. The best thing for little websites is this. Using this technique, the affiliate marketer adds merchant banners and text adverts on his website. Every time one of these banners is clicked, the affiliate is compensated. The affiliate is credited whenever a visitor clicks on one of these adverts and goes to the merchant’s website. It is not required that the visitor buy anything. However, the average payout for a single click is relatively low, typically under $1.


PPC, also known as pay-per-performance affiliate marketing, is incredibly well-known among major affiliates and all kinds of merchants. This solution only credits the affiliate when a visitor with their affiliate ID completes the necessary step. This necessary activity can involve purchasing or signing up for a merchant website. Because customers will only pay when they are compensated, this strategy is excellent for the merchants. Affiliates find it appealing since they receive a sizable cut of merchant product sales. 15% to 20% of the transaction is the customary proportion.

Affiliate marketing can be classified into three categories if it is categorized based on depth. These programs come in one-, two-, and three-tier varieties. Another kind is the one where an affiliate marketer receives payment for each sale made by a customer he has referred. Affiliate marketing for residual revenue is what this is. Let’s examine these kinds in more detail.

Affiliate Marketing: Single, Double, and Multiple Tiers

In a single-tier affiliate scheme, affiliates only receive a commission on sales or traffic that leads to the merchant’s website. This group includes pay/performance and pay/click arrangements.

Regarding two-tier marketing, the affiliate receives a commission for each action taken by visitors he has referred. Additionally, he will profit whenever a different affiliate that he recommended earns a commission. The affiliate makes money both directly and indirectly in this method.

The two-tier marketing model and multi-tier marketing are the same. However, in this case, the affiliates receive a fee on the sales generated by the numerous tiers of their affiliated affiliates. This type can have an infinite depth.

Marketing for Recurring Income

In this kind of marketing, the affiliate receives a commission for each purchase that the customer he refers to makes on the retailer’s website. The visitor must only use the affiliate link of the affiliate when they visit for the first time. The affiliate will be compensated for every sale the same visitor makes the next time they visit the merchant website, even if they don’t use the affiliate link.

How will the merchant find out whether the affiliate ID is a valid concern? The solution is really quite easy. A cookie is created on the visitor’s computer during their initial visit to the affiliate website. The affiliate id of the affiliate is stored in this cookie. After three months, this cookie typically expires. It might be longer in some instances. Any previously created cookies are checked for on the visitor’s computer when they visit the merchant website. The affiliate is compensated for any purchases visitors make if the cookie is found, and the affiliate id is obtained from it.

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